The goal is to help emerging designers reach customers who are interested in buying contemporary/modern design from independent designers both online and offline. Marketing will include the What Designers website, email marketing, direct mail pieces, press kits and, in the future, trunk shows.

All designers are selected based on their design work and professionalism, even if it is a part-time venture. Occasionally, we may need to see a sample of work in person, all work will be returned.

Lesley Taylor designs websites, graphics, clothing and would pretty much like to design everything. In addition to being passionate about designing, she is passionate about helping other designers, especially those starting out.

This interest in design and working with other designers, inspired the co-founding of Launchpad with Ron Weaver in 2001. Launchpad worked with bay area furniture designers and focused on bi-annual shows and the website. Unlike Launchpad, What Designers will focus on a variety of products and maintain a contemporary/modern aesthetic.

Although What Designers is Lesley's vision, it is the ongoing help of friends and collaborators that will make it both successful & fun. To contact Lesley directly, email: lesley@whatdesigners.com